Public transport has become mostly cashless thanks to WeChat Pay. On 618 (a mid-year shopping festival in China) alone, the number of orders via WeChat Mini Programs increased by 66 times and 53 million new users joined. The LBS technology locates the nearest service point for users and the real-time feature shows usage time and the corresponding service fee. 0; 236; How Does WeChat Mini Program Work. Your MP should be built to withstand the hyperactivity of the WeChat ecosystem. For utilities, Tencent introduced WeChat City Services in Guangzhou in 2014. Mini Programs are a great way to differentiate yourself and provide an improved user experience for WeChat users. An option for mini programs lies on the discovery tab. In order to develop a program for this fast-growing market, you should understand some basics. Introduce the development framework, basic components, API and related development issues of Mini Programs, Integrate development debugging, code editing, Mini Program preview and release, and other functions, Propose the design principles and specifications to help build friendly, efficient and consistent user experience. These communicators can take the form of a blogger, a Youtuber, a Podcast host or a member of a Group Chat, etc. They enable to provide advanced features to users such as e-commerce, task management, and coupons. Mini programs are more effective if the company already has an Official Account on WeChat, which serves as an access point for 14% of the users. WeChat allows 3rd party companies to develop Mini Programs providing advanced features to users that can run within the APP. Considering only 800 million of China’s population has access to the internet, WeChat Mini Programs are a great success. Check out our blog for more details! Since the introduction of WeChat Pay in 2013, Tencent has been promoting it as ‘more than an e-payment system’. We can expect to see a growing trend of mini-program landing pages on WeChat as more advertisers switch from H5. Compared to the native app, WeChat Mini Programs have more users from tier 3 or below and a greater proportion of users have an average monthly expenditure of 200RMB. Drag & drop the elements, add the content and save in our tool. To expand the user base, WeChat has to look into the overseas market. Their idea was to form a community of individual buyers who were interested in the same product and offer the group a lower price than retail. They enable to provide advanced features to users such as e-commerce, task management, coupons etc. Shoot us an email on our contact form or at info@dragonsocial.net and we can prepare a customized proposal for you! First introduced on 28 December 2017, WeChat Mini Games are miniature games within WeChat that can be accessed through the discover tab with no installation. WeChat Mini Programs have attracted over 700 million users in total, with over 230 million DAU. WeChat users simply need to open the Mini-Program and scan the QR code to pay for their public transport. Jump Jump is one of the 15 pilot mini games developed by Tencent. Apart from the top category tabs replaced with a search bar, there is no major difference in the home page. Mini Programs are a new open source, and developers may quickly develop a new Mini Program. This provides convenience to users and helps to capture impulse purchases. WeChat has a high penetration rate in China with over 90% of local users. Per capita visits, utilization and retention rate are surging. app.js is the script code, the global logic of your mini-program. JD.com is China’s second largest firm, behind Alibaba’s Tmall, for B2C e-commerce in China. In Late 2017, PinDuoDuo created its WeChat Mini Program, which has contributed greatly to their success. Considering all this, the future for WeChat Mini-Programs looks bright indeed. 0; 201 Life services, education, catering, tools, … Whether it be through a direct search, scanning a QR code, or through links on a WeChat official account. As WeChat progresses into an all-in-one platform, will Mini Programs eventually replace standalone apps in China? However, they can mostly be classified into 4 distinct groups: Games, News, Utility, and E-Commerce. Before the introduction of WeChat Mini Programs, most WeChat advertisements used an H5 landing page. Dragon Social is a China Digital Marketing Agency dedicated to providing expert solutions to businesses around the world! You will want to … If you have any friends in China it’s almost guaranteed that they’ve at least given it a try! WeChat Mini Programs are better because they enable interaction between users and the company, not just one-way communication. All Rights Reserved. In comparison to Apple’s App Store with 2.1 million apps and The Google Play Store with 2.6 million apps as of early 2019. A WeChat store is meant to offer an E-commerce experience optimized for WeChat, while a Mini Program is an app that runs within the WeChat ecosystem. With the launch of WeChat Pa… It essentially provides infrastructure to easily create a WeChat mini-program with data provided from a brand’s store on JD.com. How can I share a mini program? Watch video (50s) Use drag & drop to create pages. This function leverage WeChat’s group chat by allowing users to share product link with friends quickly and efficiently. Alternative payments and referral programs are essential components for brands and marketing strategies. Nowadays, more and more companies operating in China have a WeChat Mini Program to share their content with costumers. The main reason for PinDuoDuo’s success with WeChat Mini Program is because their design matches their users’ habits. There are still five tabs at the bottom. The current market size for WeChat Mini Games is 60 billion RMB and is expected to continue growing in the future. In view of WeChat’s success, Tencent hopes to go beyond social networking and transform WeChat into an enclosed all-in-one ecosystem for its users. With the small file size of WeChat Mini Programs, the pages can be loaded quickly without eating up storage or data. Moving on to the product page, the layout is exactly the same as the native app, with an extra share button beside the product name. Sales of traditional goods like clothes, foods, and other goods on WeChat has been steadily increasing since 2016. (from aldwx.com《2018年微信小程序行业发展白皮书》). There is not much difference in user experience from both platforms. This idea became a reality and has been implemented as part of the Vetreska's WeChat Mini Program by ITC teams, using Magento. Enter the basic information of a Mini Program, including name, profile picture, introduction, service scope, etc. JD also launched a service called the Kepler Mini-Program Solution. It gives players the incentive to achieve a higher score and rank above their friends. JD’s Mini-Program had a significant impact on its sales during 618. For more on H5 and WeChat Marketing You can check out the blog below: The Ultimate Beginner’s Guide to WeChat Official Accounts for Business. Users can also explore WeChat Mini Programs based on their location with LBS technology through the ‘Mini Programs Nearby’ function. If you are using an English interface have a friend share a mini program with you. The Mini Program for The People’s Daily allows users to access news quickly and share it to their contacts through groups or WeChat Moments. i. Dianping 【大众点评】 This site is like a Chinese version Yelp. This function enables users to access 16 different public sector services, such as healthcare, education, utilities, etc. WeChat Mini Programs: The Complete Guide For Business, 10 Most Popular Social Media Sites in China (2020 Updated), Luxury Brands: Localizing For Chinese Luxury Consumers, Double 12: The Sequel to Alibaba’s Single’s Day, 5 Ways to Pay Suppliers in China: An Analysis on The Pros & Cons, A Quick Guide on How To Optimize Your Chinese Content Marketing, How to Sell in China: Top 3 China Cross-border E-commerce Platforms. Open registration scope: individuals, enterprises, governments, media and other organizations. What are WeChat Mini Programs? These files are the mini-program root directory therefore the entrance of your mini-program. Relatively soon after their release, Tencent’s Mini Programs have become a cornerstone for brands who want to move away from ultra-dominant e-tailer platforms Alibaba, JD & al. A survey coauthored by research agency Kueclub (酷鹅研究院) and Tencent Research & Development found that 70% of users are optimistic about the future of mini-programs and over 40 percent believe that mini-programs can completely replace stand-alone applications. 0; 168; WeChat Mini Program wx:if elif else usage (with a view, block componet) 0; 151; How to implement a select drop-down box in WeChat Mini Program. On average, 250 thousand users use WeChat QR Code to access bus or metro services every minute during morning rush hour. Up till June 2019, 7 other platforms have also introduced mini programs. (Here is the official WeChat documentation). Natalie, do you offer marketing services to business owners? Major Chinese news media like The People’s Daily and Xinhua News have already created Mini Programs on WeChat. 0; 210; WeChat Mini Program popup Messagebox with showToast or showLoading. This is why well-known shopping platforms like JD.com, Xiaohungshu, and Meituan also have their own Wechat Mini Programs. WeChat Mini Programs cover more than 200 industries and continue to rise in number. Like news media, constant updates on Official Account and mini-programs keep users informed and newly released information can be spread rapidly through sharing on WeChat Moments and group chats. WeChat Mini Games are clearly on an up-trend as can be seen from the charts above. Save my name, email, and website in this browser for the next time I comment. In June 2019, WeChat Mini Program for utility bill payment has topped the charts in services categories by user count. Most Users of WeChat Mini-Programs spend between 200-500 RMB per month. First, every time a user shares the product link, it is basically a new access point. WeChat Mini Programs have become a new channel for e-commerce in China and 18% of the Mini Programs on WeChat are dedicated to this category. Retention rates and Time spent on Mini Programs have both increased since 2017. However, they can mostly be classified into 4 distinct groups: Games, News, Utility, and E-Commerce. 0; 170; WeChat Mini Program wx:if elif else usage (with a view, block componet) 0; 152; How to implement a select drop-down box in WeChat Mini Program. In 2 years’ time, the total number of WeChat Mini Programs available has exceeded 2.3 million, from more than 200 industry segments according to Aldwx.com. Directly searching the name of the mini program. For a more comprehensive answer check out this post on Zhihu (in Chinese, you can always Goolgle translate if necessary ?). The utility bill payment mini program was newly introduced in March 2019. Exploring the potentials of e-commerce Mini Programs will be a vital step to further commercializing WeChat. WeChat Mini Programs offer easily accessible online services and with built-in LBS technology, users can also easily enjoy in-person services. Food and Beverage. Two WeChat mini programs: The food-delivery mini program Are You Hungry (left) and the travel-booking program C trip (right). The average monthly expenditure via WeChat Mini Programs is 200RMB. Tencent officially launched WeStore on August 20, 2020, an online store mini program on WeChat. In 2018, the WeChat-driven information consumption was 240.2 billion RMB and traditional consumption was 419.8 billion RMB. To PinDuoDuo, existing users are promoting their company and helping them to attract new users. Go to “discover” tap and click on “Mini Programs”. WeChat Mini Program wxml syntax and wxml data binding mode. WeChat Mini Programs are highly accessible. Dian provides power bank rental service to over 10 million users from more than 70 cities through its WeChat Mini Program. They’ve proved incredibly popular as you can see from the graphs below! Users can enter through the standalone access point or customized shortcuts on the homepage without leaving WeChat. Also, like other e-commerce WeChat Mini Programs, the entire purchase process can be completed on WeChat. WeChat serves as a great platform O2O due to the large DAU base and its smooth integration with WeChat Pay. So for a given user, the UnionID is the same for every WeChat channel. She is passionate about social media marketing and content creation. The guidelines and recommendations for the interface design for the Mini Program clearly establish the design principles and specifications. The number of DAU is expected to increase to 350 million DAU by the end of 2019. Existing users will not refuse to use the Mini Program and new users from WeChat can still get a full experience with PinDuoDuo. Content Marketing Specialist from Dragon Social, currently studying Business and Management at The Hong Kong University of Science and Technology. Great article and content! Let’s take a look at each in the sections below. Provide a series of tools to help developers quickly access and complete the Mini Program development. It is one thing to develop a WeChat Mini Program but leveraging the benefits is a completely different story. Public transit has been the major focus among the sectors under Tencent’s “Project Offline: Public Transit in 2017”. WeChat mini-programs are “sub-applications” within the WeChat ecosystem. In January 2017, Tencent introduced WeChat Mini Programs, further stretching the functions of WeChat since the last big addition of WeChat Pay in 2013. As of 2018, 134 cities have created WeChat Mini Programs for Smart Transport, like The Shenzhen Metro and Shanghai Public Transport. Copyright © 2012-2021 Tencent. Following the trend of new media, WeChat has become an effective channel for content distribution. Introduce the development framework, basic components and API of the Mini Programs, Having integrate the Mini Program development debugging, code editing, preview and release, and other functions. MP design is meant to be simplistic and usually consists of 2-4 navigation tabs. This goal has been realized as WeChat has grown into an all-in-one platform. As of June 2019, PinDuoDuo’s mini program has reached 97 million MAU, ranking at 5th place on Top 200 WeChat Mini Program chart by user count. In terms of gender distribution, 71% of the WeChat e-commerce mini-program users are female as of H1 2018. This increased the accessibility to and exposure of PinDuoDuo’s mini program on WeChat. 0; 213; WeChat Mini Program popup Messagebox with showToast or showLoading. WeChat Mini Program - All you need to know Published on February 9, 2017 February 9, 2017 • 10 Likes • 0 Comments There are currently over 7,000 mini games and over 100 million DAU. For the registration of Mini Programs on the WeChat Official Accounts Platform (mp.weixin.qq.com), the improvement and development of information may be concurrently conducted after the completion of registration. The application value of the WeChat Mini … The technology support the objective of WeChat to provide its users with all-in-one experience. Overall, total social commerce Mini Programs on WeChat increased by 68% from 2017 to 2018, resulting in a 25% increase in WeChat-driven traditional consumption, which is defined as non-information consumption, in 2018. More and more people use WeChat MPs in their everyday life. Mini Programs may be easily accessed and disseminated in WeChat. Using a WeChat Mini Program, users can instantly access the service anytime. 31Ten is a digital agency, a startup based in Shanghai, China focusing on designing, building WeChat Mini program and digital products for Fortune 500. In WeChat work, they can offer similar capabilities, although they are once again more suitable for business-related operations since they are used mostly within your workspace, and therefore they should be used for business-related operations. Mini Programs are “mini-applications” built within the WeChat platform. Additionally, users of mini-programs have gained confidence on the platform and feel safer now to make their purchases on these small programs. Meanwhile, WeChat created 22 million job openings in the same year according to QQ News. JD.com has a standalone app on The Apple App Store and on Google Play, yet they also created their own WeChat Mini Program. Through WeChat Mini Programs, Android users can now access web applications without needing to access the Google Play store, which is blocked in China. PinDuoDuo started as with a native app in September 2015. For the registration of Mini Programs on the WeChat Official Accounts Platform (mp.weixin.qq.com), the improvement and development of information may be concurrently conducted after the completion of registration. After completing the union of the Mini Program developer and the configuration of the development information, a developer may download the related tools and reference development documents for development and debugging. Mini programs can only be shared in chats with your friends or in … Dian stations like those shown above can now be found in dozens of cities across China. As mini-games account for 15% of the top-100 WeChat Mini Programs in May 2019, third highest by industry segments, it could be a good start for those interested in developing Mini Programs. Over 2,000 brands have joined the program as of April 2018. For monthly transaction volumes below 500 thousand RMB, Tencent will not charge any service fees and the developer receives 100% of all in-app purchase revenues. Let’s check out an example below. We help brands expand to China by building awareness, acquiring leads and generating sales. The mini program is the first city app in the world that let’s you plan every part of your holiday. As of Q4 2018, there were 272.6 million MAU (increased by 93%) and GMV reached 471.6 billion (increased by 234%) on PinDuoDuo. Launch your WeChat Mini Program in just 4 weeks Let Chinese visitors discover, travel and pay via WeChat Plan & publish all your content from one simple dashboard. what is the value of the layout of the Mini Program? These Mini Programs serve a complementary function to their standalone apps. It supports the sale of first-hand and second-hand goods. With this direction in mind, it’s likely WeChat will continue its efforts to further explore the overseas market.
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